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Value proposition design : how to create products and services customers want. Get started with...

Alexander Osterwalder, Auteur ; Yves Pigneur, Auteur ; Greg Bernarda, Auteur ; Alan Smith, Auteur ; Trish Papadakos, Illustrateur | [Hoboken, N.J.] : John Wiley & Sons | 2014

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions[...]

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