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Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new ter[...]
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Neither the tourism industry nor the tourist has responded convincingly to calls for more responsibility in tourism. Ethical consumption places pressure on travellers to manage a large number of decisions at a time when hedonic motivations thre[...]
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"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even[...]
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Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average [...]
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The turbulence of the current times has dramatically transformed the world’s economic geographies. The scale and scope of such changes require urgent attention. With intellectual roots dating to the nineteenth century, economic geography has tra[...]
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As a relatively young subject matter, corporate social responsibility has unsurprisingly developed and evolved in numerous ways since the first edition of this textbook was published. Retaining the features which made the first edition a top se[...]
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This clear and concise introductory textbook guides students through their first engagement with geopolitics. It offers a clear framework for understanding contemporary conflicts by showing how geography provides opportunities and limits upon th[...]
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London : Routledge 2006This extensively revised second edition of The Geopolitics Reader draws together the most influential and significant geopolitical readings from the last hundred years. A compendium of divergent viewpoints of global conflict and change, it inclu[...]
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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the [...]
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