| Title: | Marketing management |
| Authors: | Philip Kotler, Author ; Delphine Manceau, Author ; Kevin Lane Keller, Author ; Aurélie Hemonnet-Goujot, Author |
| Material Type: | Book |
| Edition statement: | 16e édition |
| Publisher: | Montreuil : Pearson, 2019 |
| ISBN (or other code): | 978-2-326-00213-5 |
| Size: | 785 p. |
| Languages: | French |
| Original Language: | English |
| Class number: | 121.55 (GESTION DU MARKETING) |
| Descriptors: |
Copies (1)
| Barcode | Call number | Media type | Location | Status |
|---|---|---|---|---|
| P1001294 | 121.55 KOT | Livre | IPAGDOC Paris | Available |
