| Title: | Pratique des études de marché : outils du diagnostic marketing |
| Authors: | Philippe Aurier, Author |
| Material Type: | Book |
| Publisher: | Paris : Economica, 2007 |
| Series: | Collection Le management en pratique |
| ISBN (or other code): | 978-2-7178-5331-5 |
| Size: | 201 p. |
| General note: |
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| Languages: | French |
| Class number: | 122.55 (ETUDE DE MARCHE) |
| Descriptors: | |
| Keywords: | Études de marché ; Manuels d'enseignement supérieur ; France |
Copies (1)
| Barcode | Call number | Media type | Location | Status |
|---|---|---|---|---|
| P1000071 | 122.55 AUR | Livre | IPAGDOC Paris | Available |
